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INTRODUCTION
Dear Sir / Madam;

My company Definitive Talents in conjunction with The Las Vegas Hilton and Phoenix will be launching a headlining event titled “Phoenix Live, Rising at The Hilton”. Our grand opening will be on March 27, 2008. This will mark the beginning of a full scale weekly Thursday concert event. We are on Hilton’s calendar for all of 2008 but I would like to emphasize a three month campaign that will give massive internal and external brand exposure, customer support on existing product line and an opportunity to present product placement within the property.

Definitive Talents, as a production and promotion company has a great past and present successful endeavors in the Las Vegas market including the highly acclaimed Niche marketing promotion event “Salsero” (Now Rated as the No.1 Salsa event in Las Vegas) and “Rock the Point with Phoenix featuring Jimmy Crespo Formerly of Aerosmith” at The Showroom at South Point Casino. We also manage great acts such as Purple Reign – The No.1 Prince Tribute Show in the world, Grammy Award Winning Michito Sanchez Orchestra, Radio and National Club DJ’s, as well as Phoenix Rock Band itself.

The following pages will give you information about the event, the artist, the marketing campaign and other pertinent information for “Phoenix Live & Rising at The Hilton” concert. I would like to offer a sponsorship package to you which can be found on the last page of this proposal.

I feel confident that this event will be a Las Vegas smash hit since there are no full live production rock concerts of this scale catering to this market right now. Phoenix’s talents and ability will bring in a targeted clientele of 25 to 55 years of age through the genre of rock music they play to the Hilton. The rocker culture (classic or contemporary) is vast and lucrative. With the amount of exposure we have (as stated in our marketing campaign) to this particular target audience, we firmly believe your product line will benefit from this venture.

Again, I am hoping you will take advantage of this massive internal and external exposure for your brand. Thank you for your time and I hope to hear from you soon.



Sincerely;


Ron Cabildo
Hands on Executive
Definitive Talents